Cambridge
Academy
In London

- Date: 31July -11 August 2023

- Venue: London - UK

- Includes: Training Room-Training material - Training with workshops – Café break -Transportation to and from the airport.

Course Description

This Tow Weeks course offers a comprehensive exploration of the transformative applications of AI, Big Data, and Machine Learning in shaping and optimizing public relations strategies within the healthcare sector. Participants will gain a deep understanding of how these technologies can enhance communication, stakeholder engagement, reputation management, and decision-making processes in healthcare organizations.

Through interactive discussions, real-world case studies, and practical exercises, attendees will develop the knowledge and skills required to leverage AI, Big Data, and Machine Learning for effective public relations initiatives and to drive success in the healthcare industry.

Course Objectives:

Understand the fundamentals of AI, Big Data, and Machine Learning and their relevance to public relations in the healthcare sector.

Explore the potential applications of AI, Big Data, and Machine Learning in healthcare public relations, including data analysis, predictive modeling, sentiment analysis, and personalized communication.

Gain insights into the ethical considerations, privacy concerns, and legal frameworks associated with leveraging AI, Big Data, and Machine Learning in healthcare public relations.

Learn to leverage AI-driven tools and platforms for media monitoring, social media analytics, and sentiment analysis in the healthcare context.

Develop strategies for utilizing AI, Big Data, and Machine Learning to enhance stakeholder engagement, reputation management, crisis communication, and brand building in the healthcare sector.

 Apply practical techniques and methodologies to leverage AI, Big Data, and Machine Learning in healthcare public relations through hands-on exercises and interactive workshops.

Course Outline:

Unit 1: Introduction to AI, Big Data, and Machine Learning in Public Relations

Understanding the basics of AI, Big Data, and Machine Learning

Overview of their applications in healthcare public relations

Opportunities and challenges in leveraging these technologies

Unit 2: AI-driven Data Analysis and Insights

Harnessing Big Data in healthcare public relations

AI-powered analytics for audience segmentation and profiling

Extracting meaningful insights from healthcare data

Predictive modeling and forecasting in public relations

Unit 3: Sentiment Analysis and Personalized Communication

Leveraging AI for sentiment analysis in healthcare public relations

Personalization and customization of healthcare communication

Implementing chatbots and virtual assistants for improved stakeholder engagement

Unit 4: Reputation Management and Crisis Communication

AI-driven tools for reputation monitoring and management

Unit 5: Practical Applications and Case Studies

Hands-on exercises using AI, Big Data, and Machine Learning tools

Analysis of real-world case studies in healthcare public relations

Group discussions and presentations on practical applications

Unit 6: Workshop

About how using AI, Big Data, and Machine learning tools public relations in health institutions.

Unit 7: British experience.

Discussing and study the British experience in AI, Big Data, and Machine learning tools public relations in health

Visiting the public relations department at a health centre in London.Utilizing Machine Learning for proactive crisis communication

Real-time analytics for effective crisis response in healthcare

 Unit 8: Visiting two days

Visiting the public relations department at a health centre in London.

For any inquiries

Email. info@caclo.co.uk // 00447455203759